The value in your offers (aka pricing).
When I am working with people who are coaches, consultants, and professionals I often see that they are underpricing. When I mention that their prices are really low, the reply I receive is something like this, “I could never charge $5,000, $10,000, $50,000, etc) for a package.”
The truth is that when you feel like this you cannot charge more because it feels incongruent. If you try to charge a package price that you don’t believe, then the potential clients will pick up on that vibe. A question that I like to ask my clients when they struggle with higher pricing in their packages is: “What needs to be in that package for you to believe in the pricing?” Instead of saying, “I could never sell a $10,000 package”, how about, What would I put in a package to make it feel like it is more than a $10,000 value?
If you really want to see the value of what you are giving and sit in the place of charging what you really are worth- make a list that is a page or two of results your clients or potential clients will get from you. Grab your notebook now, and do this exercise.
Another packaging value tip is to ask your list what they want and what they value. You could create a survey, or you could ask good questions during free strategy sessions. You might be surprised by this. I found that one of the things that my Platinum clients really put a high value on is unlimited email and text support.
In order to create effective business plans, you have to put pricing in place. You won’t know your goals without making decisions on pricing.
When putting packages together, you also want to have a mix of low, middle, and higher-priced offerings that naturally flow together and make sense.
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Sheri Kaye Hoff
Coach, Trainer, and Author, Sheri Kaye Hoff, is a Business Coach known for inspiring massive action and a catalyst for personal and business growth, joy, and profits in a way that is fun, relaxing, and fulfilling, Sheri inspires people to do the work they love and make more money. Sheri helps business owners and professionals to relax into success. She uses both spiritual and practical techniques to obliterate blocks and create dramatic change. She is a business, leadership, happiness, and inner game expert. She has overcome nearly dying, and the loss of her brother at an early age. She has made it her life mission to discover the keys to happiness and success and then share them with her clients and community. Learn More About Sheri
