People resonate with your business when you are being the authentic you. Clients want to connect with the real you… which includes your strengths/weaknesses/mistakes/victories. Furthermore, people know authentic when they see it. It is tempting and comfortable to try to minimize the challenges or pain because we somehow want to show only the strong part of ourselves. And there is a place for this (if I am going into battle- I want a strong, fearless leader… even if there is some fear inside… in that moment… I don’t want to see the fear). But most of the time, when we are willing to be vulnerable and share our true selves… connections happen, opportunities increase, in fact… everything increases.
For many years I resisted telling my authentic story because it was very painful- I lost my younger brother when he was 15 and he took his own life. I found when I began to share the pain of this experience and the victory of overcoming terrible grief and moving forward into happiness and success… my life and my business seemed to click into place. I embraced all parts of me and people could feel it.
Are you sharing your story with your potential clients? I encourage you to write out your story – just let it flow. When reading it over… ask yourself… where is the lesson that I can share? How can my story help people? You may end up tweaking your story several times. Find “safe” people with whom to share your first versions. Notice what resonates with your listeners. Notice how you feel. It is okay to feel vulnerable, but you don’t want that “overshare” feeling. Share what feels right at the time. As you become more comfortable, you will share more.
Places where you might use your authentic “I” story to deepen connections, understanding, and relationships; are webinars, keynote speeches, your blog, your website, an article, a book, a networking event- etc… Sharing their authentic “I” stories has been a very powerful experience for many of my clients. I write about it in my book Be the Inspiration: 7 Ways to Inspire Your World
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Sheri Kaye Hoff
Coach, Trainer, and Author, Sheri Kaye Hoff, is a Business Coach known for inspiring massive action and a catalyst for personal and business growth, joy, and profits in a way that is fun, relaxing, and fulfilling, Sheri inspires people to do the work they love and make more money. Sheri helps business owners and professionals to relax into success. She uses both spiritual and practical techniques to obliterate blocks and create dramatic change. She is a business, leadership, happiness, and inner game expert. She has overcome nearly dying, and the loss of her brother at an early age. She has made it her life mission to discover the keys to happiness and success and then share them with her clients and community. Learn More About Sheri
