Video is bigger than ever for marketing your business, so I sat down with my guest Sheryl Plouffe from Sheryl Plouffe Media and we had a terrific conversation about some surprising ways to make it easier to market with video and avoid some simple mistakes- including one I have been making for over 14 years. Listen Here
Sheryl Plouffe is a video strategist, former Canadian TV broadcaster and the creator of Cash In On Camera. She has been seen by millions over the course of her twenty-five-year career in news media, has produced thousands of videos, and has broadcast over 20,000 hours of live television. She lives and works in Ontario, Canada. http://www.sherylplouffe.com/ Services: Cash In On Camera coaching/training & Virtual Video Production.
01:23
How to overcome fear and get started with video.
01:52
The importance of decision and commitment. How committed are you to your audience? And how committed are you to yourself and your business growth?
03:32
The best advice for camera shy people and overcoming insecurities.
03:53
What the real focus should be while creating your videos.
05:33
Sheryl: “We’re service driven people, mission driven, purpose driven people, but yet somehow, when it comes to marketing, we forget all of that.”
05:49
Find out the top mistakes people make when creating videos.
11:09
The first think you should work on regarding implementing video marketing
11:41
Circumventing postproduction in this way.
14:02
Creating shared moments with your viewers.
15:46
The benefits of multi-streaming.
18:03
Discover the top asked questions about video.
24:44 Sheryl: “I think the big takeaway for video marketing strategy is about visibility and authority. It’s really about those two things, if you can really bring that home, being visible, getting out there and being seen
Visit http://www.sherylplouffe.com/
Resource mentioned: Restream for Live Streaming Across Multi Channels
The Sheri Kaye Hoff Show for Living Joyfully in your Biz and Life. Create More Freedom, Happiness, and Success. Sheri is a business coach, consultant, mindset mastery expert, and personal development, expert. She is a best-selling author of transformational books and a near-death survivor. She is a noted radio show guest, keynote speaker, and workshop leader. Sheri uses a coaching approach that is action-oriented, intuitive, inspiring, and energy-boosting. She lives in beautiful Colorado and is married (for over 25 years) with three children, three step-children, and four grandchildren. Sheri loves inspiring happiness, family dinners, dancing, football, golf, wine, the beach, and the mountains. You can also listen to the podcast by saying “Alexa, play the Sheri Kaye Hoff Show” This podcast is syndicated globally including your favorite podcast player and is available on youtube
Sheri Kaye Hoff, is a Transformational Business Coach known for inspiring, intuition, vision, and massive action, and being a catalyst for personal and business growth, joy, and profits in a way that is fun, relaxing, and fulfilling. She uses both spiritual and practical techniques to obliterate blocks and create transformational change. Sheri is a business, leadership, happiness, and inner game expert. She has overcome nearly dying and has made it her life mission to share the keys to happiness and success. Learn More About Sheri
