In order to get where you want to go in your business, you need to know where you are. My guest Lorraine Ball walks you through a SWOT assessment of your business in a fresh and super-practical way so you can guide your business forward. Listen Here
After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion helping small business owners succeed
Today, this successful entrepreneur, author, professional speaker, and host of the marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation.
As the founder of the Digital Toolbox Club, she helps business owners use internet marketing to grow. And in her spare time, she loves to travel, and take photos. You can see her photos at lorraineball.com
Show Timeline
01:37
The importance of a SWOT matrix analysis and why it matters to you.
03:37
Critical risk factors in your business and examples of critical risk factors
“Planning for what might go wrong, is not being negative, it is being prepared.”
Lorraine Ball
07:54
Evaluating your strengths and playing to your strengths
10:09
Understanding and uncovering your gaps (weaknesses) so you can find the support and help you need.
12:22
Identifying opportunities for growth and expansion.
24:09
What to do when you are not your target demographic anymore.
25:09
“SWOT, SWOT, and SWOT again, that if you’re serious about your business, you should pull out that sheet of paper and work through this exercise once every six months, just to kind of address what’s going on. Look at the progress you’re making. Because the world changes, I mean, honestly, any of us who are running businesses in 2020, we had the rug pulled out from under us, we had our world rearranged. And if you’re not assessing and reassessing you were left in the dirt. So that’s the first thing. And then the second thing is that, again, it’s not enough to just list all four things, you’ve got to figure out how to create an action plan from that analysis.”
Lorraine Ball
Freebie
Get Ready for the Challenges Ahead
You can’t predict the future, but when you conduct a SWOT analysis of your business, you will be prepared to take action to drive your business forward no matter what happens. With this SWOT Workbook you will:
- Analyze internal factors such as your strengths and weaknesses
- Evaluate external factors including market opportunities and threats
- Develop an action plan to clarify how you will pursue the best opportunities and overcome looming challenges
Podcasting Resources:
Multi-Channel Live Streaming
Audio to Video Software
Audio Editing for Podcasts
The Sheri Kaye Hoff Show for Living Joyfully in your Biz and Life. Create More Freedom, Happiness, and Success. Sheri is a business coach, consultant, mindset mastery expert, and personal development, expert. She is a best-selling author of transformational books and a near-death survivor. She is a noted radio show guest, keynote speaker, and workshop leader. Sheri uses a coaching approach that is action-oriented, intuitive, inspiring, and energy-boosting. She lives in beautiful Colorado and is married (for over 25 years) with three children, three step-children, and four grandchildren. Sheri loves inspiring happiness, family dinners, dancing, football, golf, wine, the beach, and the mountains. You can also listen to the podcast by saying “Alexa, play the Sheri Kaye Hoff Show” This podcast is syndicated globally including your favorite podcast player and is available on youtube
Sheri Kaye Hoff, is a Transformational Business Coach known for inspiring, intuition, vision, and massive action, and being a catalyst for personal and business growth, joy, and profits in a way that is fun, relaxing, and fulfilling. She uses both spiritual and practical techniques to obliterate blocks and create transformational change. Sheri is a business, leadership, happiness, and inner game expert. She has overcome nearly dying and has made it her life mission to share the keys to happiness and success. Learn More About Sheri
