You can make a difference and make profits. Relax into making more money in your business.
Even if you are new in your business, you most likely have some people who love you and what you offer already. In fact, you probably started your business because of some of these people. If you have a service business, you probably had clients even before you officially started your business.
These raving fans are your gold. These people believe in you already and your services/products. Ask for testimonials and referrals. Let them know that you give referral bonuses and/or payments. Ask yourself, is there an additional higher-end service that I can offer people who are already using my services? Maybe you could offer an exclusive private forum or another bonus gift.
Don’t take these people for granted; treat them like they are made of pure gold. Give them your best service and over-deliver on your promises.
These raving fans also provide clues to what your market wants. Give them surveys or have them fill out questionnaires. Pay attention to any new services or products they say they want. Pay close attention to problems or needs that you didn’t know about. Look for opportunities to learn and grow. Delivering the service that your customer wants is a lot easier than finding customers who want what you have created.
Study your blog posts or social media posts that get the most attention. Figure out why and decide how you can reach those people with a service or product.
For instance, one of the things I learned when working with clients is that business planning for profits was not a natural skill for everyone. Some people were confused about building pricing and packages that would be profitable. I made a note of this and made sure to include detailed teaching on how to create Profit Plans in my masterminds.
I also learned that many people felt confused about setting spending budgets for businesses that are appropriate for growth. If your budget is too low, you cut off growth. If it is too high, you cut into profits.
Wouldn’t you love to have ten more or 100 more raving fans? When you devote your attention to the people who are already your raving fans, you open the door wide open to more raving fans.
Sheri Kaye Hoff
Coach, Trainer, and Author, Sheri Kaye Hoff, is a Business Coach known for inspiring massive action and a catalyst for personal and business growth, joy, and profits in a way that is fun, relaxing, and fulfilling, Sheri inspires people to do the work they love and make more money. Sheri helps business owners and professionals to relax into success. She uses both spiritual and practical techniques to obliterate blocks and create dramatic change. She is a business, leadership, happiness, and inner game expert. She has overcome nearly dying, and the loss of her brother at an early age. She has made it her life mission to discover the keys to happiness and success and then share them with her clients and community. Learn More About Sheri
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