3 Ways to Create a Message that Resonates with Your Optimal Client
Do you wonder how to reach your people you are meant to serve? Have you had thoughts that marketing is not fun at all or maybe you even dread that part of your business? You will love this 11-minute video on successful messaging.
Video summary: Reach your optimal client with these three keys. Be willing to be vulnerable, authentic and create a clear message.
People relate to your humanness, not perfection. When you are willing to be vulnerable, you are relatable. Eleven years ago, when I was writing my first book, I was trying to write a book on leadership, and I kept getting intuitive nudges to go a completely different way and to write a spiritual book. After trying to push away those intuitive hits, I finally just let the ideas flow. For the first time in my professional life, I wrote about the tragedy that shaped my young adult life and put me on a quest to discover why some people are happy and some are not. And I also became willing to share how I was able to find my own personal joy. This book, Keys to Living Joyfully was a turning point for me, my business, and my purpose.
This was a breakthrough moment for me and my business. It was liberating and terrifying at the same time. I learned an important lesson. Growth comes from being willing to be vulnerable. Great things never came from comfort zones. So share some of the hard parts, the life lessons you have learned when you create your content marketing, your books, and your speaking. Everyone has their own personal struggle, your story will inspire and encourage your optimal clients.
The next key piece is authenticity which goes hand in hand with vulnerability. Learn from the masters, but be you. The world has only one of you. Your voice is important. When you admire someone, learn from them, but still be you. You don’t have to be just like anyone else. Be real. Be you. People love that and your optimal clients will love you, too.
The third key which is clarity drives home your resonating message. Be clear on these levels. What is your promise or your pinnacle outcome? And who is your optimal client? People want to know, “What am I getting out of this? and they also want to recognize themselves in the problem/solution. Keep going deeper on your optimal client profile. Who is this person? loves? hobbies? struggles? characteristics? hangouts? strengths? weaknesses? Who do you want to work with? The more detailed you can be, the more clear your message will be.
What problem are you solving for your optimal client? What does he or she really want? Don’t think need, think want. People buy what they want.
When you keep these three keys in mind, your messaging will start reaching your people, opens will increase, link clicks will increase and your business will grow.
If you like this, you will love my free guide, How to Book More Clients in Two Weeks or Less.
Sheri Kaye Hoff
Coach, Trainer, and Author, Sheri Kaye Hoff, is a Business Coach known for inspiring massive action and a catalyst for personal and business growth, joy, and profits in a way that is fun, relaxing, and fulfilling, Sheri inspires people to do the work they love and make more money. Sheri helps business owners and professionals to relax into success. She uses both spiritual and practical techniques to obliterate blocks and create dramatic change. She is a business, leadership, happiness, and inner game expert. She has overcome nearly dying, and the loss of her brother at an early age. She has made it her life mission to discover the keys to happiness and success and then share them with her clients and community. Learn More About Sheri
